讲座题目：Counter Factual Thinking and Consumer Product Evaluations

主讲嘉宾：Guangzhi Zhao，School of Business and Management ，Loyola University Maryland.

讲座时间：2018年10月12日（星期五）15:20---17:20

讲座地点：云顶国际118利安达厅

欢迎感兴趣的老师和同学参加！

                                                                 云顶国际

                                                                2018年10月11日

主讲嘉宾简介

Dr. Guangzhi Zhao is Associate Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. from the University of California, Irvine and his Master degree in Economics from the Sun Yat-sen University, China. Dr. Zhao has taught Ph.D. seminars, graduate (MBA, EMBA, Par-time MBA) classes, and undergraduate courses including Marketing Management, Marketing Principles, Promotion Strategies, Marketing Communication, Consumer Behavior, etc. His research focuses on consumer behavior, advertising, promotion, and social marketing. Dr. Zhao’s research has been published in several top marketing journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, and others.