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Teng Lefa, Wu Yuanyuan, and Li Feng of the School of Business published a long paper titled Is the more immersed the better?: The Dual Impact of Consumer Immersion in Brand Experience on Issue 6 of Management World in 2020. It explores the relationship between consumer immersion in brand experience and brand experience marketing. It found that the degree of immersion positively affects consumer...

On May 15, 2020, the preparatory meeting for the cooperation project “Quality and Brand Research” between Wuxi Municipal People’s Government and Jiangnan University was successfully held at JNU. Gao Yaguang, Deputy Mayor of Wuxi, Zhou Haoming, Deputy Secretary-General of Wuxi Municipal People’s Government, Xu Weiying, director of Wuxi Bureau of Market Supervision, Hu Hong, deputy director o...

On the afternoon of April 29, the Seminar on Improving Quality of MBA Degree Dissertations was successfully held online. A total of 63 people were present, including Dean of School of Business Teng Lefa, Party Secretary Zhang Haifeng, MBA supervisors, and management team of MBA Program Center. The seminar was hosted by Wu Ge, vice dean of School of Business and director of the MBA Program Cente...

In March 2020, the Department of Management Science of the National Natural Science Foundation conducted a post-assessment on programs that were funded by the Foundation in 2013. The general program “Design of the Coordination Mechanism for Agricultural Products Supply Chain with Farmers’ Behavior Preferences Considered” (71371086) by Professor Pu Xujin was rated excellent. The program explo...

At the AMBA&BGA Excellence Awards Ceremony in London on the evening of February 7, Beizhe Wenhua, a non-profit organization founded by Xia Yixin, the deputy secretary-general of the MBA Alumni Association of School of Business and 2014 MBA alumnus, was shortlisted for “MBA Startup of the Year” (third party). It is the first of its kind for Jiangnan University and the only candidate team in Ma...

MBA students at Jiangnan University actively responded to the outbreak of COVID-19 in early 2020.As a doctor, Lu Pengcheng of Class 2019 contacted Zhou Xiaoli, his classmate who is engaged in international trade, to seek overseas medical supplies that are in shortage in the frontline in China. They soon put together a team to purchase masks, including Director of Office of MBA Program Center Ta...

Recently, the China Business School Education Ceremony, hosted by MBAChina and the magazine Manager, was successfully held in Beijing. Well-known experts and over 100 deans and teachers, and famous alumni gathered together to review the 30 years of MBA education in China through theme sharing and round-table dialogue.The MBA Program Center of Jiangnan University was invited to the ceremony. The...

The “2019 First Global Silk Road Business School Forum” was held in Xi’an on October 30. It highlighted the integration between technology and business, and between talent and development, and explored the mode and path of business empowering technological development. Tang Jie, director of the Office of MBA Program Center, and vice presidents of the MBA Alumni Association Li Jianzhou and We...

On the afternoon of December 22, the 2019 Corporate Mentor Appointment Ceremony of JNU MBA Program Center and Mentor-Student Sharing Session with the theme “University-Enterprise Integration to Empower Future” was held at the School of Business, with more than 200 participants.Associate Dean Wu Ge warmly welcomed entrepreneurs to support the MBA program. He elaborated on training model and sp...

On December 14, the 2019 Jiangnan University MBA Annual Ceremony and MBA Development Forum, hosted by JNU MBA Program Center and organized by JNU MBA Alumni Association and MBA Federation, was held at the Hualuxe Hotels and Resorts Wuxi Taihu.Dr. Teng Lefa, dean of the Business School of Jiangnan University and tenured professor at the University of Guelph in Canada, attended the event along wi...

From November 13 to 15, the Asia Pacific Conference for Deans and Directors 2019 was held at the University of Electronic Science and Technology of China. Dean of the School of Business Teng Lefa attended the conference, together with more than 100 deans from more than 30 universities in the Asia-Pacific region, and delivered a keynote speech at the annual meeting.In his speech titled “The Fut...

The MBA teams of JNU won one Second Prize, one Third Prize, the Best Instructor Award and the Outstanding Business Case Award at the Final of the 3rd MBA Case Competition of Jiangsu Province held at Soochow University from November 9th to 10th. Two MBA teams from JNU made it to the final. The case “Independent Innovation of Chips for a Smart Future—Exploration and Practice of Independent Inno...